According to IDC EMEA Q4 2014 PC shipments total 25.5 million units with 2% Y-o-Y growth as "strong" holiday season consumer demand helps the market retain positive (if "modest and patchy") results for a 3rd consecutive quarter.
The analyst adds EMEA shipments for overall 2014 are up by 5.5% to 93.3m units.
W. Europe remains the growth driver for the region, with 10.7% Y-o-Y Q4 2014 shipment growth through "healthy" consumer shipments, while CEE shipments are down by -18.7% Y-o-Y and MEA shows 2.6% Y-o-Y growth. Meanwhile currency fluctuations impact N. Europe, Russia and other CEMA countries, as do an unstable political situation and macroeconomic weaknesses. Either way, the analyst says EMEA dynamics point out a need for renewals in mature markets, as well as the struggles of emerging economies.