CeBIT 2018 will be less of a trade fair and more of a "business festival," organisers Deutsche Messe claim as they reveal further details on the show, such as theme areas, in-show events and optimised hall layout.
"With its winning threefold mix of innovation-rich showcases, quality conferences and informal networking opportunities, the new CEBIT will provide a 360 perspective on the digitisation of business, government and society," Deutsche Messe continues. "As well as attracting IT experts, industry professionals and top-level decision-makers from the digital and IT user industries, our aim with the new CEBIT is increasingly to reach the next generation of business decision-makers."
The CeBIT 2018 format comprises four main sections-- d!conomy, d!tec, d!talk and d!campus. The d!conomy section covers digitisation, with exhitition topics such as digital business, digital administration, Internet of Things (IoT), security, networks, channel and distribution, mobile solutions and datacentres. The d!tec section is all about cutting-edge innovations and startups, d!talk is a conference platform and d!campus is a space for networking, live music and street food.