Digital Signage Expo (DSE) may not have set an all-time attendance record this year, but it did deliver the highest buyer attendance (by percentage) in its 15 year show history-- -93.3% of total attendance were end-users, system integrators and advertising/brand executives.
End-users alone accounted for nearly 45% of the audience, a higher percentage than 2017.
Verified attendance was 4032--on par with DSE’s attendance performance over the past five years. (With one exception, 2017. In 2017 the show was fortunate enough to have co-locations with three other events-- GlobalShop, Cinemacon and Pizza Marketplace)-- which gave DSE a significant one-year attendance boost. (And probably much better pizza for lunch…)
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