How Our SMB Customers Cluster

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IDC European Vertical Markets releases a report which defines the clusters that best describe the Western European SMB environment.

This study highlights four groups of homogeneous SMBs based on common IT deployment and propensity to invest in their IT future:

Clustering

This IDC study is based on the results of IDC's European vertical markets survey, carried out in 2009 in the top five Western European countries (France, Germany, Italy, Spain, and the U.K.) among 1193 SMBs with 20–499 employees.

The sample, representative of the Western European SMB marketplace, was segmented into four clusters through a k-means cluster analysis, which allowed putting together companies with similar characteristics in terms of their current IT engagement and IT propensity.

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