The Organisation for Economic Co-operation and Development (OECD) publishes a document with definitions and classifications for what are "ICT products" and "content and media products".
Product classifications are useful because they are used to measure product usage, current and capital expenditure on products, domestic production, and trade in goods and services. ICT products are defined as "primarily be intended to fulfil or enable the function of information processing and communication by electronic means, including transmission and display."
While content and media products correspond "to an organised message intended for human beings published in mass communication media and related media activities. The value of such a product to the consumer does not lie in its tangible qualities but in its information, educational, cultural or entertainment content."