Amen Chen in China kindly wrote to us: “Long time no see you,” the email started. Really.
The point of the email was not to be re-acquainted (as we have never met) but to explain the company Shenzhen Yashow Technology Co Ltd believes ordinary public advertising signage needs far more polish, literally.
Public advertising, for Mr. Chen (or is it Ms. Chen?), has “one major inherent weakness”: it only has one single advertising function. Therefore, when people pass and look at it, they “really don't want to go to see an advertising machine broadcasting advertisements”.
That would certainly condemn the burgeoning DOOH business, but that’s not the point. Yashow’s point is they think they can increase signage advertising impact. Read more...