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Digital Signage

Scala Goes to London for 2014 Conference

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Scala Goes to London for 2014 Conference

On a rare glorious spring morning Scala held its 2014 Conference, this time at the Timber Lodge in the recently opened Olympic Park as part of London Digital Signage Week.

A smaller scale event from last year's conference, proceedings were opened by Scala CEO Tom Nix with a straight to the point keynote on the digital signage industry's top vertical-- retail. According to Scala retail is top signage driver, taking over 45% share of a "great" 2013.

As Nix puts it, digital signage not only allows retailers to emulate the Amazon online experience within brick-and-mortar outlets, it also provides a "tsunami" of valuable data.

What to do with such data? Partners use it to build a strong ROI case for maximized, optimized campaigns, of course. In other words, "omnichannel makes money."

Read more...

World's Largest Free-Standing Video Wall Totem

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World's Largest Free-Standing Video Wall Totem

Messe Düsseldorf's north entrance hall now features “the world's largest free-standing video wall totem” with a height of almost seven metres. The digital installation replaces printed posters that once hung in the same place.

The fairgrounds turned to an industrial computer integrator with a digital signage division (InoNet Computer GmbH) for design and construction of the video wall which consists of 24 NEC 46'' screens.

The structural integrity of the wall presented quite a challenge: at a height of 6.80m, the stability of the construction is critical. Proper ventilation also came under careful consideration to keep the screens from overheating under constant operation. Driving the installation is a single InoNet Magnius video wall controller, which can daisy chain up to 144 screens. Read more...

For Google, Digital Signage is Another Sandbox

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For Google, Digital Signage is Another Sandbox

At DSE 2014, Intel's Jose Avalos, director of digital signage, embedded and communications group, told an audience that—after the release of Google's newest Chromeboxes-- the search giant will be zeroing in on digital signage.

It’s no big surprise that the Chromeboxes could be very inexpensive digital signage media players and the Chrome platform could make the back-end cheaper as well.

The trick for Chromebox is that cost is dropping lower and lower, now approaching $150. With Chrome, one web-based management console cab be used to push the content to the Chromesboxes so it can be shown on displays, which should help bring down the IT and support costs of digital signage networks. Read more...

Ebook: Bitesize Guide To Kiosk Deployment

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Ebook: Bitesize Guide To Kiosk Deployment

Kiosk suppliers Cammax Limited (providers of bespoke touch screen kiosk solutions, interactive digital signage, touch screen monitors and more) bring you a free kiosk deployment guide.

You download the “bite-size” guide as a PDF, giving you an insight into the key aspects of executing a successful kiosk deployment.

This eBook is written with useful tips and helpful advice, aiming to simplify the set-up process and provide essential information for anyone thinking of extending their business offering.

With the exponential growth in consumer needs and expectations over recent years, self-serve applications are proving to be a worthwhile investment for any business looking to thrive. Consumers are now looking for faster, more convenient, service without having to compromise on the customer experience. Read more...

The Hunger Games: Catching Fire with Video Walls

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The Hunger Games: Catching Fire with Video Walls

Only now am I reading The Hunger Games trilogy, so Odeon Cinemas may forgive me for missing their Leicester Square opening a couple months back.

NEC Display Solutions Europe and Odeon installed one of the largest displays of its kind in a public square – an LED digital display measuring 107 square metres – on the facade of the Odeon Leicester Square in London’s West End.

The huge display – the size of half a basketball court – replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent. 90 million tourists every year walk by and stare up at that display: with or without The Hunger Games draw. Read more...

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