Digital signage must be fairly close to a religion for Scala-- explaining the company's turning a hall in the Zuiderkerk, the 17th century church at the Amsterdam Nieuwmarkt, into the temple to the industry that was its 2013 International Conference.
In attendance were 293 visitors, together with mix of exhibitors occupying a second floor.
Following a vaguely surreal opening musical act starring a gospel trio and an MC clad in priestly garb was the keynote from Scala CEO Tom Nix titled "What Was, Still Is & Will Be." Effectively an analysis of the state of the digital signage industry today, Nix repeatedly insisted of the importance of partners within vertical markets, particularly in these post-2008 market crash days.
According to Nix 2013 sees Scala customer numbers growing by 21%, with the average order growing by 10%-- in other words, signs of a growth market. Engagement, analytics and SaaS represent key opportunities, as do the shift towards market verticals and the evolution of the average signage customer, leading to what Nix calls the "customer experience engines" of tomorrow. Read more...