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Digital Signage

For Google, Digital Signage is Another Sandbox

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For Google, Digital Signage is Another Sandbox

At DSE 2014, Intel's Jose Avalos, director of digital signage, embedded and communications group, told an audience that—after the release of Google's newest Chromeboxes-- the search giant will be zeroing in on digital signage.

It’s no big surprise that the Chromeboxes could be very inexpensive digital signage media players and the Chrome platform could make the back-end cheaper as well.

The trick for Chromebox is that cost is dropping lower and lower, now approaching $150. With Chrome, one web-based management console cab be used to push the content to the Chromesboxes so it can be shown on displays, which should help bring down the IT and support costs of digital signage networks. Read more...

Ebook: Bitesize Guide To Kiosk Deployment

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Ebook: Bitesize Guide To Kiosk Deployment

Kiosk suppliers Cammax Limited (providers of bespoke touch screen kiosk solutions, interactive digital signage, touch screen monitors and more) bring you a free kiosk deployment guide.

You download the “bite-size” guide as a PDF, giving you an insight into the key aspects of executing a successful kiosk deployment.

This eBook is written with useful tips and helpful advice, aiming to simplify the set-up process and provide essential information for anyone thinking of extending their business offering.

With the exponential growth in consumer needs and expectations over recent years, self-serve applications are proving to be a worthwhile investment for any business looking to thrive. Consumers are now looking for faster, more convenient, service without having to compromise on the customer experience. Read more...

The Hunger Games: Catching Fire with Video Walls

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The Hunger Games: Catching Fire with Video Walls

Only now am I reading The Hunger Games trilogy, so Odeon Cinemas may forgive me for missing their Leicester Square opening a couple months back.

NEC Display Solutions Europe and Odeon installed one of the largest displays of its kind in a public square – an LED digital display measuring 107 square metres – on the facade of the Odeon Leicester Square in London’s West End.

The huge display – the size of half a basketball court – replaces the old poster board and is flanked by two 18 square metre displays in one of the UK’s most prominent. 90 million tourists every year walk by and stare up at that display: with or without The Hunger Games draw. Read more...

Meet the “Willie” Bus

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Meet the “Willie” Bus

Ever seen a streamlined bus? Nope, I haven’t either. Generally, they are built like boxes on wheels and have less design appeal than semi trucks and 18-wheelers.

Hang a sign or advertisement on a bus and it looks like, well, a flat sign on a boxy bus. And it’s a static message on a moving object…

So what if you could turn buses into moving real-time digital signage?

Tad Orlowski has a concept, the Willie Bus, which does just that. OK, go ahead and laugh at the name. All over? Read more...

Scala Meets the Partners at International Conference

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Scala Meets the Partners at International Conference

Digital signage must be fairly close to a religion for Scala-- explaining the company's turning a hall in the Zuiderkerk, the 17th century church at the Amsterdam Nieuwmarkt, into the temple to the industry that was its 2013 International Conference. 

In attendance were 293 visitors, together with mix of exhibitors occupying a second floor. 

Following a vaguely surreal opening musical act starring a gospel trio and an MC clad in priestly garb was the keynote from Scala CEO Tom Nix titled "What Was, Still Is & Will Be." Effectively an analysis of the state of the digital signage industry today, Nix repeatedly insisted of the importance of partners within vertical markets, particularly in these post-2008 market crash days. 

According to Nix 2013 sees Scala customer numbers growing by 21%, with the average order growing by 10%-- in other words, signs of a growth market. Engagement, analytics and SaaS represent key opportunities, as do the shift towards market verticals and the evolution of the average signage customer, leading to what Nix calls the "customer experience engines" of tomorrow.   Read more...

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