On a rare glorious spring morning Scala held its 2014 Conference, this time at the Timber Lodge in the recently opened Olympic Park as part of London Digital Signage Week.
A smaller scale event from last year's conference, proceedings were opened by Scala CEO Tom Nix with a straight to the point keynote on the digital signage industry's top vertical-- retail. According to Scala retail is top signage driver, taking over 45% share of a "great" 2013.
As Nix puts it, digital signage not only allows retailers to emulate the Amazon online experience within brick-and-mortar outlets, it also provides a "tsunami" of valuable data.
What to do with such data? Partners use it to build a strong ROI case for maximized, optimized campaigns, of course. In other words, "omnichannel makes money."Read more...