We are about to witness the largest deployment of digital signage in history.
That's right - the largest deployment of digital signage technology, ever.
How big?
Well, well over 100 million (yes, million) people (translation: sets of eyeballs) will instantly be part of the world's largest digital signage network tomorrow (July 1st) when Apple launches iAd on the iPhone, iPod Touch and, one assumes, the iPad.
Apple has laid out its plan with iAd and it's pretty simple - advertisers can embed "interactive" ads inside Apps (I also assumes that eventually - although this hasn't been addressed directly by Apple, yet - ads could be embedded into other services that Apple includes on all iPhones (e.g., Mail, Text Messaging/MMS, Safari).
However, these aren't just banner ads, the ads are interactive such that you can run the ad totally inside the App itself and when you finish the ad, go back to where you were in the App. May not seem like a big deal, but one of the biggest complaints of banner ads is that they take you somewhere on a website that you may not want to go - thus, many people never click on them.
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