In an EMEA channel survey of 354 partners from Avaya, 38% say unified communications offers the most opportunities in 2010 (with 23% claiming VoIP will be the hot sector for 2010).

Avaya launches MarketLeaders, a marketing program to help its EMEA channel partners to make the most of their sales opportunities. MarketLeaders also offers marketing training for partners to build in-house marketing expertise and assist in the generation of additional sales leads.

The Avaya MarketLeaders program delivers a wide range of customisable marketing services and pre-packaged campaigns, covering topics such as Unified Communications, IP Telephony, Small Medium Business and Contact Centers. The program can be used selectively to build awareness, create demand, nurture existing customers or develop new relationships. MarketLeaders also offers extensive training resources including guides on marketing best practices that can be used to scale up or complement the existing in-house marketing skills and resources of all Avaya partners.