by Taylor Deakyne, Marketing Development Manager, Onestopclick
In this article, we explore the ways IT vendors can maximize their success finding the right VARs while making fewer mistakes along the way and growing their channel beyond what they thought possible. The advice in this article comes from seasoned pros that joined together in a VARs/Resellers/Distributors discussion group on LinkedIn.
The IT market is full of casualty stories when it comes to VAR recruitment. Unfortunately, developing a stand-out win-win partnership with a VAR it is the Read more...