The EMEA traditional PC (covering desktops, notebooks and workstations) market is "stable" in Q3 2018, IDC reports-- shipments total 18.1 million units, a 0.5% Y-o-Y increase brought about by ongoing commercial renewals.
The commercial segment is up by 4.9% Y-o-Y, the result of continued Windows 10 adoption. In contrast, consumer space remains negative with a -4.1% Y-o-Y decline, with drops in both desktops and notebooks. Desktops are down for the first time in 2018 (-2.4% Y-o-Y), if with growth in commercial space. In the meantime notebook performance remains stable (1.4% Y-o-Y), as mobility adoption and renewals drive commercial demand.
Traditional PC shipments in W. Europe see 2% Y-o-Y growth thanks to strong commercial shipments (8.3% Y-o-Y) offsetting consumer decline (-5.5% Y-o-Y). The main reason of the overall consumer decline is primarily desktops, even if notebooks are also down, if at a softer rate. On the commercial side, ongoing device renewals in midmarket space and growing Windows 10 adoption continues to drive growth. Education surely also contributed to such growth, what with Q3 2018 being the back-to-school quarter.
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