We tend to think of digital signage mostly as advertising or wayfinding—until there’s an emergency or crisis. Clear Channel Outdoor in Boston shows us (via their Facebook page) how digital signage can transform into a vital public safety communication system when necessary.*
The tragedy of this year’s marathon, the inconceivable act of blowing up athletes at the finish line of a contest of personal endurance, stunned the American city of Boston.
The bombers, while on the run, decided to rob a grocery store to finance their run and to hijack a car for transit. One MIT campus police officer was shot to death in his cruiser, and another police officer wounded in a shootout.
With killers on the loose and in their midst, Bostonians, still reeling from shock, managed to cooperate with one another, assist proper authorities, and improve upon an anxious and confusing situation. And they did this with technology…with smart devices, internet, and social media. And they did this because local technology stakeholders, like Clear Channel and its digital signage network, contributed to the urgency of the civic cause. Read more...