by Braham Shnider
In Part One of this post, I will answer the question, “What won’t be a channel value-added service in 2020? And why?” In Part Two, I will deal with the question of which new channel value-added services will exist in 2020.
Part One.
It’s my belief a significant portion of what we commonly refer to today as “technical services” will move from being procured as project-based to market-based. Many technical services will soon be “uber-ized.”
We have many examples of professional services digital marketplaces today which are growing at very fast rates such as Toptal and Expert360. Workmarket has 300,000 Techies today providing services through their digital marketplace to both the channel and to end users.
Consider the black town car or limo market where Uber began. This was an industry where there was a highly inefficient system of matching buyers (many of us) and sellers (individual owner-drivers). It was so inefficient it created an oversupply of town-car or limo cars which meant many drivers spent too much of their time idle, not earning income. As we all know, Uber came along and provided a simple digital experience, matching buyers and sellers far more efficiently.
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