Security distributor Alpha Generation has big plans to address channel demand as it expands into Europe, including a boost for support to channel partners and growing the workforce.

The distributor's first foray into Europe is in the Nordics, part of the 4SEC Group expansion strategy. It comes 2 years after Alpha Generations arrived in the UK and Ireland, and is the result of a relationship with Thycotic. Alpha Gen promises it will allow it to cover the growing security needs of businesses across the region. After all, Danish shipping giant Maersk lost around $300 million in revenues after it was target of the NotPetya exploit.

Tech Data announces its Tech-as-a-Service (TaaS) offering is now available in the UK, providing what the company claims is a programme designed to transform the way end-users consume technology.

First launched earlier last year in the US, the TaaS programme makes it easy for resellers to provide customers with hardware, software and services on a subscription-based service. As a result, end users get access to the latest technology without need for up-front capital investment, and resellers can add own services (such as installation, training, maintenance and support) as part of the overall subscription.

The Misco European business appears to be in trouble, as the distributor has closed down operations in Italy and Spain, at least judging from the messages left on the websites of the aforementioned subsidiaries.

Currently the Misco Italy and Spain websites bear the statement "Thank you for your business and continued interest in Misco. We regret to inform you that Misco has stopped trading directly in your country." In other words, Italian or Spanish customers wanting to deal with Misco have to do so via the Dutch subsidiary.

Citrix presents a revamp of the its partner incentives at the Citrix Summit 2018-- Citrix Ultimate Rewards, a consolidation of several reseller programs into a single, streamlined solution.

"It was time to reassess our outdated channel program and ensure that we make it easy for partners to do business with Citrix," a company blog post reads. "Simplifying business processes is, ironically, quite complicated. But it’s worth all the effort when it helps strengthen customer and partner relationships."