The answer to the above question is "integration," according to a global survey from analyst THINKstrategies and cloud integration vendor Mulesoft.
88.8% of survey respondents (consisting of SaaS/cloud service providers) consider integration to be either important or extremely important in winning new customers, while 62.5% of vendors say integration "needs to be a critical part of their solution."
Vendors also identify integration as the most time-consuming element of the customer implementation process.
“The results clearly show that leading SaaS/Cloud vendors must incorporate integration solutions into their go-to-market strategies in order to succeed in today’s marketplace,” THINKstrategies says.
Customer expectations are shifting, demanding vendors to take on the integration duties formly held by end-users-- concerns one can see as not only a threat, but also an opportunity, creating a competitive advantage.
MuleSoft insists "SaaS/Cloud vendors have to understand that the integration responsibility now rests on their shoulders, not the end-user, and will become a significant inhibitor to their business.”
Go MuleSoft/THINKstrategies Study Finds Integration is Major Obstacle to SaaS Vendor Success
