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IDC: Notebooks Help EMEA PC Market

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EMEA PC shipments stabilise in Q4 2016, IDC reports, reaching 20.7 million units with a close-to-zero (-0.2%) Y-o-Y decline in good part thanks to relatively strong shipment notebook growth of 2.9% Y-o-Y.

IDC EMEA Q4 2016 PCs

Notebook performance is good across all EMEA regions in Q4 2016-- W. Europe sees 2.7% Y-o-Y growth, while CEMA sees 3.3%. Driving such demand is the commercial market, where shipments are up by 10.1% in W. Europe and 1.2% in CEMA. The consumer markets in CEMA and MEA also want notebook (leading to respective shipment growth of 4.4% and 5.8%), while W. Europe sees a decline of -2.4%, less than what IDC was expecting.

However desktop PCs continue to fall during the quarter, with an EMEA decline of 6.9% due to weak consumer demand.

When it comes to overall 2016, shipments are down by 6.1% from 2015 to 71.6m. Notebooks outperform desktops throughout the year thanks to strong commercial demand (specifically via ultraslims and Chromebooks) even if Windows 10 failed to drive extensive renewals.

"The traditional PC market registered an impressive performance in Q4 2016, and markets are clearly stabilising in EMEA after a challenging year 2015," the analyst remarks. "Both businesses and consumers leveraged year-end promotions to purchase notebooks and demand for new solutions was strong ahead of price increase expected in the upcoming quarters."

IDC EMEA 2016 PCs

W. Europe faces a predictably Q4 2016 market-- Brexit lead to a volatile pound and British PC shipments falling by -6.2%, while Spain sees Y-o-Y declines due to local political instabilities. France and Italy are "close to stabilisation," the Nordics show positive commercial notebook demand and Germany has above average traditional PC shipments.

CEMA reports PC declines of -1.5%, while MEA shipments suffer a "mild" contraction of -1.8% Y-o-Y despite macroeconomic challenges such as low oil prices and currency fluctuations affecting several countries in the region.

On the vendor rankings, HP remains the top EMEA vendor with 25.5% Q4 2016 market share thanks to strong consumer notebook results. Lenovo follows with increased 21.1% share and strong notebook performance, 3rd placing Dell shipments are up by 11.1% Y-o-Y with a strong desktop showing, and Asus shipments decline by -6.6% due to component shortages, even as it consolidates its position in CEMA notebook space. Acer comes 5th with strong performance in W. European consumer notebook space.

Go IDC EMEA Quarterly PC Tracker Q4 2016