Beta Distribution PLC launches a new business, Beta Digital Media Solutions, headed up by Managing Director, Joel Chimoindes. [Shown in photo.]
With 2500 registered customers and annual revenues of more than £200m, Beta Distribution PLC is now one of the largest IT products distributors in the UK.
There are two distinct sides to the business-- their original business in Office Technology products (printers, scanners, fax, consumables) and their rapidly growing Technology Solutions products and services (IT).
Beta Distribution is already present in the AV market through sales of interactive technology products, projectors and related products, but Beta Digital Media Solutions aims to help resellers make the most of the convergence of IT and AV.
And the new business hopes to offer more than just products...
Chimoindes says, “IT and AV are converging faster than they ever have before. No longer are resellers’ conversations about AV installations with the AV Manager or Facilities Manager in an end user. They now include the IT department and are complex. Our focus is on providing solutions and services that help our partners (vendors and resellers) address the challenge of IT and AV convergence.”
BetaDMS is looking to stand out with its services, including digital signage with content delivery and services to allow assessment, deployment and future management of installations. It is also hoping to offer resellers everything they need as well as reducing their costs and accelerating the time to revenue.
The BetaDMS MD adds, “We are constructing our business in a way that suits our reseller customers, allowing them to have conversations with one supplier about complex multi-vendor solutions. By having this single source approach, we remove the frustrations of dealing with different suppliers for different parts of the solution. Our services portfolio will go beyond traditional installation and maintenance, covering all areas of the sales process lifecycle and quickly create repeatable revenue.”
BetaDMS already signed two new distribution agreements with Philips and Signage Live.