Google will unveil WebP, their new graphics format for displaying images.
JPEG file format is traditionally used for images on the web, but Google finds it too slow. 65% of bytes on the Web are from images and WebP could cut 40% from image file sizes.
The most common image formats on the web today work on technology from more than a decade ago. Engineers at Google looked for a way to further compress images like JPEG to make them load faster, yet preserve quality and resolution.
You can bet Google is looking at video compression, too.
