Engage Production Ltd., specialists in interactive technologies for branded environments, in conjunction with SOCA and Jump Studios complete two stunning display installations for Bloomberg’s headquarters in New York City.
The installations include a sculptural-like piece known as The Scroll and a touch screen table known as The Hub. These dynamic installations intend to capture the excitement of the Bloomberg financial news brand and dynamically describe the many facets of Bloomberg’s global business. Due to the success of the New York installations, Bloomberg is now considering similar installations in other Bloomberg offices worldwide.
Designed by the Studio of Cinematic Architecture (SOCA) and Jump Studios, and realised by Engage, The Scroll is a digital information display delivering Bloomberg news and data in a compelling and unexpected way. The data surface appears to protrude from the wall on an array of colourful lights. These lights respond in real time to the changing colour of the content displayed on the surface. The Scroll screen surface was created using three LED back-lit LCD screens mounted vertically in portrait format.
The Hub is an interactive version of The Scroll. It offers a stream of information about Bloomberg, but on an interactive, multitouch table – a 55” MultiTaction Cell display. Accessible from all sides, the MultiTaction Cell processes an unlimited number of concurrent touches so that any number of users around the table can operate it. The device runs MultiTouch’s latest Hybrid Tacking firmware which “repels ambient light” which could cause interference.
“The Scroll is a colourful and playful piece of digital furniture,” comments Steve Blyth, managing director of Engage. “It gives the impression that a piece of wall has actually come bursting out under the pressure of all the news being produced by Bloomberg. For anyone passing through the lobby, it’s a real head-turner, as is The Hub which allows visitors to interact with their environment and underscores Bloomberg’s leadership in the fast-paced news industry.”
Photographs courtesy of Bloomberg.
Go SOCA
Go Jump Studios
Go Bloomberg
